Cisco Systems in 2005


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Please note:

This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

Case Details:

Price:
Case Code : BSTA119 For delivery in electronic format: Rs. 300;
For delivery through courier (within India): Rs. 300 + Rs. 25 for Shipping & Handling Charges

Themes

-
Case Length : 10 Pages
Period : -
Organization : -
Pub Date : 2005
Teaching Note : Not Available
Countries : USA
Industry : -

Abstract:

In 2005, Cisco seems to have successfully overcome the crisis it faced in early 2001 when it had to make major write offs, following the tech crash. Despite this recovery, many analysts wonder whether the company is pursuing unrealistic goals. Cisco wants to grow at 12-15% while maintaining gross margins of 65%.

Cisco's plan calls for brisk growth in its core markets, selling corporate routers and switches, and then marketing those products with a broad range of related technologies. To reach the 15% annual growth target, Cisco will have to increase revenues from $22 billion in 2004 to $38.5 billion in 2008. Will Cisco be able to achieve such an ambitious goal?

Contents:

  Page No.
Introduction 1
Background Note 1
Business Model 2
Leadership 3
Looking Forward 5
Exhibits 6

Keywords:

Cisco, Tech Crash in 2001, Cisco's crisis, Cisco's Plans, brisk growth in Cisco's core markets, Corporate routers and Switches

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